Supplement | HBS Case Collection | September 1990 (Revised November 1991)

Procter & Gamble Japan (C)

by Michael Y. Yoshino


Updates the (A) case. The issues facing P&G were two-fold. 1) General manager, Japan--how to keep both the business and organization growing; 2) President, international--what role should the Japanese operation play in the P&G worldwide business?

Keywords: Business Offices; Business Growth and Maturation; Globalization; Growth and Development Strategy; Organizations; Beauty and Cosmetics Industry; Consumer Products Industry; Japan;


Yoshino, Michael Y. "Procter & Gamble Japan (C)." Harvard Business School Supplement 391-005, September 1990. (Revised November 1991.)