Article | Marketing Science | summer 1990

Price Promotions: Limiting Competitive Encroachment

by R. Lal

Keywords: Price; Competition;


Lal, R. "Price Promotions: Limiting Competitive Encroachment." Marketing Science (summer 1990). (Nominated for John D. C. Little Award Given annually to the best marketing paper published in Marketing Science or Management Science presented by INFORMS Society for Marketing Science.)