Article | Management Science | March 1990
by R. Lal, J. S. Raju and V. Srinivasan
Keywords: Brands and Branding; Competition; Strategy; Price;
Citation:
Lal, R., J. S. Raju, and V. Srinivasan. "The Effects of Brand Loyalty on Competitive Price Promotional Strategies." Management Science 36, no. 3 (March 1990). (Nominated for John D. C. Little Award Given annually to the best marketing paper published in Marketing Science or Management Science presented by INFORMS Society for Marketing Science.)
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Teaching Plan | HBS Case Collection | 2013
China Novartis Institute for Biomedical Research: Building a Sustainable, Globally Integrated Research Enterprise
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Overcoming Resistance to Organizational Change: Strong Ties and Affective Cooptation
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