Article | Management Science | July 1998

Price Promotions and Trade Deals with Multiproduct Retailers

by R. Lal and Miguel Villas-Boas

Keywords: Price; Trade; Product; Sales;

Citation:

Lal, R., and Miguel Villas-Boas. "Price Promotions and Trade Deals with Multiproduct Retailers." Management Science 44, no. 7 (July 1998).