Case | HBS Case Collection | December 1989 (Revised October 1990)

General Electric Co.: Preparing for the 1990s

by Francis Aguilar


Describes Jack Welch's tenure as CEO from 1981 to 1989 through excerpts of speeches and presentations. Sections include summary of GE's strategy, Welch's quantum leap approach to change, the restructuring of GE, how GE operates (the "GE Growth Engine"), and managing GE in the 1990s through speed, simplicity, and self-confidence.

Keywords: Corporate Governance; Policy; Business or Company Management; Change Management; Business Strategy; Restructuring; Operations; Corporate Entrepreneurship; Electronics Industry;


Aguilar, Francis. "General Electric Co.: Preparing for the 1990s." Harvard Business School Case 390-091, December 1989. (Revised October 1990.)