Publications
Publications
- December 1989 (Revised October 1990)
- HBS Case Collection
General Electric Co.: Preparing for the 1990s
By: Francis Aguilar
Abstract
Describes Jack Welch's tenure as CEO from 1981 to 1989 through excerpts of speeches and presentations. Sections include summary of GE's strategy, Welch's quantum leap approach to change, the restructuring of GE, how GE operates (the "GE Growth Engine"), and managing GE in the 1990s through speed, simplicity, and self-confidence.
Keywords
Corporate Governance; Policy; Business or Company Management; Change Management; Business Strategy; Restructuring; Operations; Corporate Entrepreneurship; Electronics Industry
Citation
Aguilar, Francis. "General Electric Co.: Preparing for the 1990s." Harvard Business School Case 390-091, December 1989. (Revised October 1990.)