Background Note | HBS Case Collection | September 1989

Introduction to Decision Making

by Francis Aguilar


Describes the process of decision making (establish objectives, generate alternatives, and so on) emphasizing the human side of it (using rules of thumb, favoring one's own pet projects) yet demonstrating the role an analytic/quantitative contribution has to make.

Keywords: Decision Making; Goals and Objectives; Mathematical Methods; Perspective;


Aguilar, Francis. "Introduction to Decision Making." Harvard Business School Background Note 390-048, September 1989.