Case | HBS Case Collection | August 1989 (Revised October 2005)

James Burke: A Career in American Business (B)

by Richard S. Tedlow and Wendy Smith

Abstract

Covers the history of Tylenol from the autumn of 1982 through the second tampering incident in February 1986. Also deals with other developments in the history of Johnson & Johnson, especially the acquisition and divestiture of Technicare.

Keywords: History; Pharmaceutical Industry;

Citation:

Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (B)." Harvard Business School Case 390-030, August 1989. (Revised October 2005.)