Article | Journal of Consumer Psychology | 2002

Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality

by Youngme Moon

Keywords: Identity; Customers; Customer Focus and Relationships;

Citation:

Moon, Youngme. "Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality." Journal of Consumer Psychology 12, no. 4 (2002): 313–326.