| HBS Case Collection
(Revised November 1998)
Masco Corp. (B)
Describes Masco's initial entry strategy and is designed as an in-class handout.
Keywords: Market Entry and Exit;
Consumer Products Industry;
Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (B)." Harvard Business School Supplement 389-187, April 1989. (Revised November 1998.)