Supplement | HBS Case Collection | April 1989 (Revised November 1998)

Masco Corp. (B)

by Michael E. Porter and Cynthia A. Montgomery


Describes Masco's initial entry strategy and is designed as an in-class handout.

Keywords: Market Entry and Exit; Diversification; Consumer Products Industry;


Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (B)." Harvard Business School Supplement 389-187, April 1989. (Revised November 1998.)