| HBS Case Collection
(Revised December 1994)
Major Home Appliance Industry in 1988
Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into selling brand names, Whirlpool's expansion into the European markets, and a number of other examples of this kind of consolidation, globalization, and expansion. May be used with Maytag in 1984.
Keywords: Development Economics;
Brands and Branding;
Bids and Bidding;