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(Revised from original 1988 version)
Major Home Appliance Industry in 1988
Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into selling brand names, Whirlpool's expansion into the European markets, and a number of other examples of this kind of consolidation, globalization, and expansion. May be used with Maytag in 1984.
Keywords: Development Economics;
Brands and Branding;
Bids and Bidding;
Collis, David J., and Nancy Donohue. "Major Home Appliance Industry in 1988." Harvard Business School Supplement 389-056, December 1994. (Revised from original October 1988 version.)