Case | HBS Case Collection | May 1988 (Revised November 1990)

Airbus vs. Boeing (B): The Storm Intensifies

by Malcolm S. Salter

Abstract

Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm managers to consider competitive strategies, given their influence over trade policy negotiations. A rewritten version of an earlier case.

Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States;

Citation:

Salter, Malcolm S. "Airbus vs. Boeing (B): The Storm Intensifies." Harvard Business School Case 388-145, May 1988. (Revised November 1990.)