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Case
| HBS Case Collection
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1990
(Revised from original version)
Airbus vs. Boeing (B): The Storm Intensifies
by
Malcolm S. Salter
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Abstract
Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm managers to consider competitive strategies, given their influence over trade policy negotiations. A rewritten version of an earlier case.
Keywords: Trade;
Policy;
Negotiation;
Competition;
Competitive Strategy;
Aerospace Industry;
United States;