Article | Harvard Business Review | January 2002
by J. A. Deighton
Keywords: Food and Beverage Industry;
Citation:
Deighton, J. A. "How Snapple Got Its Juice Back." Harvard Business Review 80, no. 1 (January 2002).
View Profile »View Publications »
Article | Review of Financial Studies | June 2013
Issuer Quality and Corporate Bond Returns
Robin Greenwood and Samuel G. Hanson
Teaching Note | HBS Case Collection | 2013 (Revised from original 2013 version)
Amazon, Apple, Facebook and Google (TN)
John Deighton and Leora Kornfeld
Keywords: Amazon; Apple; Facebook; google; digital marketing; online platforms; e-commerce; Marketing;
Teaching Note | HBS Case Collection | 2013
H Partners and Six Flags
Robin Greenwood, Julie Messina and Jared Dourdeville
Keywords: Behavioral Finance; Private Equity; Insolvency and Bankruptcy; Debt Securities; Bonds; Investment; Entertainment and Recreation Industry; Financial Services Industry; United States;