|
Article
| New Business: Entrepreneurial Pursuits at Harvard Business School
|
summer 2001
Branding Means Connecting
by
Nancy F. Koehn
|
Keywords: Brands and Branding;
Customer Relationship Management;
Citation:
Koehn, Nancy F. "Branding Means Connecting." New Business: Entrepreneurial Pursuits at Harvard Business School (summer 2001).