Book | 1991

Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

by V. Barabba and G. Zaltman

Keywords: Competitive Advantage; Markets; Information;

Citation:

Barabba, V., and G. Zaltman. Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information. Boston: Harvard Business School Press, 1991.