Article | Harvard Business Review | April 2002

Customers As Innovators: A New Way to Create Value

by S. Thomke and E. von Hippel

Keywords: Innovation and Invention; Value; Customers;

Citation:

Thomke, S., and E. von Hippel. "Customers As Innovators: A New Way to Create Value." Harvard Business Review 80, no. 4 (April 2002). (Translated into German and reprinted in Harvard Business Manager (July 2002): 51-61.)