Article | Journal of Cost Management | September/October 2001
by Robert S. Kaplan and V.G. Narayanan
Keywords: Measurement and Metrics; Management; Customers; Profit;
Citation:
Kaplan, Robert S., and V.G. Narayanan. "Measuring and Managing Customer Profitability." Journal of Cost Management (September/October 2001): 5–15.
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Supplement | HBS Case Collection | 2013 (Revised from original 2013 version)
Equitas Microfinance (C): Advent of Regulation
V.G. Narayanan, V. Kasturi Rangan and Vidhya Muthuram
Keywords: business model; for-profit firms; Micro Finance; growth and development strategy; corporate social responsibility and impact; Social Enterprise; India;
Case | HBS Case Collection | 2013
Transport Corporation of India (A): The Cross-selling Conundrum
V.G. Narayanan and Saloni Chaturvedi
Keywords: India;
Supplement | HBS Case Collection | 2013
Transport Corporation of India (B): Choosing the Right Candidate
Keywords: Transportation Industry; India;