Article | Journal of Cost Management | September/October 2001

Measuring and Managing Customer Profitability

by Robert S. Kaplan and V.G. Narayanan

Keywords: Measurement and Metrics; Management; Customers; Profit;

Citation:

Kaplan, Robert S., and V.G. Narayanan. "Measuring and Managing Customer Profitability." Journal of Cost Management (September/October 2001): 5–15.