Chapter | Television and Political Advertising | 1991

Reactions to Political Advertising Depend on the Nature of the Voter-Candidate Bond

by J. A. Deighton, L. F. Alwitt and J. Grimm

Keywords: Advertising Campaigns; Political Elections; Relationships; Attitudes; Advertising Industry;

Citation:

Deighton, J. A., L. F. Alwitt, and J. Grimm. "Reactions to Political Advertising Depend on the Nature of the Voter-Candidate Bond." In Television and Political Advertising. Vol. 1, edited by F. Biocca. Hillsdale, NJ: Lawrence Erlbaum Associates, 1991.