Article | Management Science | April 2004

Manufacturer Benefits from Information Integration with Retail Customers

by Susan Kulp, Hau Lee and Elie Ofek

Keywords: Information; Integration; Customers; Sales;

Citation:

Kulp, Susan, Hau Lee, and Elie Ofek. "Manufacturer Benefits from Information Integration with Retail Customers." Management Science 50, no. 4 (April 2004): 431–444.