Article | Marketing Letters | August 2002

Consumer Control and Empowerment: A Primer

by Luc Wathieu, Lyle Brenner, Ziv Carmon, Amitava Chattopadhyay, Aimee Drolet, John T. Gourville, A.V. Muthukrishnan, Nathan Novemsky, Rebecca Ratner, Klaus Wertenbroch and George Wu

Citation:

Wathieu, Luc, Lyle Brenner, Ziv Carmon, Amitava Chattopadhyay, Aimee Drolet, John T. Gourville, A.V. Muthukrishnan, et al. "Consumer Control and Empowerment: A Primer." Marketing Letters 13, no. 3 (August 2002): 297–305.