Article | Harvard Business Review | September – October 1972

Pyrrhic Victories in Fights for Market Share

by W. E. Fruhan Jr.
 

Keywords: Markets;

Format: Print Find at Harvard

Citation:

Fruhan, W. E., Jr. "Pyrrhic Victories in Fights for Market Share." Harvard Business Review 50, no. 5 (September–October 1972).

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William E. Fruhan
George E. Bates Professor, Emeritus

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