Article | Management Science | November 2001

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

by Elie Ofek and Miklos Sarvary
 

Keywords: Customers; Competitive Strategy; Knowledge Management;

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Citation:

Ofek, Elie, and Miklos Sarvary. "Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management." Management Science 47, no. 11 (November 2001).

About the Author

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Elie Ofek
T.J. Dermot Dunphy Professor of Business Administration
Marketing

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