Article | Management Science | November 2001

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

by Elie Ofek and Miklos Sarvary

Keywords: Customers; Competitive Strategy; Knowledge Management;

Citation:

Ofek, Elie, and Miklos Sarvary. "Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management." Management Science 47, no. 11 (November 2001).