Chapter | Africa and the American Private Sector: Corporate Perspectives on a Growing Relationship | 1997

Marketing a Region for Trade and Investment

by L. T. Wells Jr.

Keywords: Globalized Economies and Regions; Marketing; Trade; Investment;

Citation:

Wells, L. T., Jr. "Marketing a Region for Trade and Investment." In Africa and the American Private Sector: Corporate Perspectives on a Growing Relationship, pp. 77–88. Washington, D.C.: Corporate Council on Africa, 1997.