|
Chapter
| Africa and the American Private Sector: Corporate Perspectives on a Growing Relationship
| 1997
Marketing a Region for Trade and Investment
by
L. T. Wells Jr.
|
Keywords: Globalized Economies and Regions;
Marketing;
Trade;
Investment;
Citation:
Wells, L. T., Jr. "Marketing a Region for Trade and Investment." In Africa and the American Private Sector: Corporate Perspectives on a Growing Relationship, pp. 77–88. Washington, D.C.: Corporate Council on Africa, 1997.