Case | HBS Case Collection | May 1986 (Revised October 1993)

Moet-Hennessy Group

by Malcolm S. Salter


Presents the strategic and organizational problems of a venerable French firm pursuing product and financial diversification in an international context.

Keywords: Globalization; Product Marketing; Organizations; Diversification; France;


Salter, Malcolm S. "Moet-Hennessy Group." Harvard Business School Case 386-191, May 1986. (Revised October 1993.)