Chapter | Multinationals in the Global Political Economy | 1993

Marketing Strategies to Attract Foreign Investment

by L. T. Wells Jr.

Keywords: Marketing Strategy; Foreign Direct Investment; Globalized Economies and Regions; Trade;

Citation:

Wells, L. T., Jr. "Marketing Strategies to Attract Foreign Investment." In Multinationals in the Global Political Economy, edited by L. Eden and E. Potter, pp. 168–186. New York: St. Martin's Press, 1993.