Case | HBS Case Collection | September 1985 (Revised October 1988)

NIKE in China

by James E. Austin and Francis Aguilar


Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries.

Keywords: Strategy; Production; Manufacturing Industry; China; United States;


Austin, James E., and Francis Aguilar. "NIKE in China." Harvard Business School Case 386-065, September 1985. (Revised October 1988.)