Case | HBS Case Collection | 1988 (Revised from original version)

NIKE in China

by James E. Austin and Francis Aguilar

Abstract

Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries.

Keywords: Strategy; Production; Manufacturing Industry; China; United States;

Citation:

Austin, James E., and Francis Aguilar. "NIKE in China." Harvard Business School Case 386-065, October 1988. (Revised from original September 1985 version.)