Chapter | Strategic Management of Technology and Innovation | 1996

Creating and Implementing a Development Strategy

by S. C. Wheelwright

Keywords: Corporate Strategy;

Citation:

Wheelwright, S. C. "Creating and Implementing a Development Strategy." In Strategic Management of Technology and Innovation. 2nd ed. by R. Burgelman, M. A. Maidique, and S. C. Wheelwright. Burr Ridge, IL: Irwin/McGraw-Hill, 1996.