Case | HBS Case Collection | November 1985 (Revised November 1987)


by Howard H. Stevenson


Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources in order to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience, credibility, and contacts in the development of a nonbusiness venture.

Keywords: Cost Management; Entrepreneurship;


Stevenson, Howard H. "R&R." Harvard Business School Case 386-019, November 1985. (Revised November 1987.)