Chapter | Service Quality: New Directions in Theory and Practice | 1994

Managing Services When Service Is a Performance

by J. A. Deighton

Keywords: Service Operations; Performance; Management; Service Industry;

Citation:

Deighton, J. A. "Managing Services When Service Is a Performance." In Service Quality: New Directions in Theory and Practice, edited by R. T. Trust and R. L. Oliver. Beverly Hills, CA: Sage Publications, 1994.