Chapter | Sense and Respond: Capturing Value in the Network Era | 1998

Seeing through the Customer's Eyes with Computer Imaging

by G. Zaltman and L. J. Schuck

Keywords: Technology; Perception; Customers; Computer Industry;

Citation:

Zaltman, G., and L. J. Schuck. "Seeing through the Customer's Eyes with Computer Imaging." In Sense and Respond: Capturing Value in the Network Era, edited by Stephen P. Bradley and Richard L. Nolan. Boston: Harvard Business School Press, 1998.