Case | HBS Case Collection | August 1984 (Revised June 1986)

Cray Research, Inc.

by Francis Aguilar

Abstract

Cray Research faces several management problems as a result of rapid growth and the need for continued growth. Issues to be discussed include 1) whether Cray should be a marketing or a technology company; 2) new and powerful competition; 3) products to offer as Cray moves out of its initial market segment; 4) growing pains (i.e., corporate culture, communications, etc.) and 5) is there "life after Seymour Cray" for Cray Research?

Keywords: Business or Company Management; Change Management; Corporate Entrepreneurship; Technological Innovation; Growth Management; Product Marketing;

Citation:

Aguilar, Francis. "Cray Research, Inc." Harvard Business School Case 385-011, August 1984. (Revised June 1986.)