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Case
| HBS Case Collection
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1986
(Revised from original version)
Cray Research, Inc.
by
Francis Aguilar
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Abstract
Cray Research faces several management problems as a result of rapid growth and the need for continued growth. Issues to be discussed include 1) whether Cray should be a marketing or a technology company; 2) new and powerful competition; 3) products to offer as Cray moves out of its initial market segment; 4) growing pains (i.e., corporate culture, communications, etc.) and 5) is there "life after Seymour Cray" for Cray Research?
Keywords: Business or Company Management;
Change Management;
Corporate Entrepreneurship;
Technological Innovation;
Growth Management;
Product Marketing;
Citation:
Aguilar, Francis. "Cray Research, Inc." Harvard Business School Case 385-011, June 1986. (Revised from original August 1984 version.)