Background Note | HBS Case Collection | 1988 (Revised from original version)

The Start-Up Process

by Howard H. Stevenson and Michael J. Roberts

Abstract

Describes the various stages in the start-up process and describes in detail the questions that can be asked and the analysis that can be performed to help deal with the issues that arise at each stage.

Keywords: Business Startups;

Format: Print

15 pages

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Citation:

Stevenson, Howard H., and Michael J. Roberts. "The Start-Up Process." Harvard Business School Background Note 384-179, August 1988. (Revised from original December 1983 version.)

Having just acquired Walker Insurance, Paul Thomson finds himself short of funds to support his original turnaround plan. He can request additional cash from his investor group, hunker down and grow at a slower rate or consider a proposal to buy his business. He has taken steps to re-virtualize the company and is challenged to build a salesforce to grow the business.

The case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a US bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business.

The case describes a Turkish brother and sister team who are evaluating the option of acquiring and operating a franchise of a large US bakery/cafe for Turkey. They are comparing this option to that of simply starting a similar business.

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