Geoffrey Jones, Harvard Business School
Geoffrey Jones, Harvard Business School
Business & Environment Initiative Faculty Lunch Seminar with Geoffrey Jones
Business & Environment Initiative Faculty Lunch Seminar with Geoffrey Jones
HBS Professor Geoffrey Jones will speak about his new book "Profits and Sustainability: A History of Green Entrepreneurship." Please RSVP to Marina I. Jokic at mjokic@hbs.edu.
HBS Professor Geoffrey Jones will speak about his new book "Profits and Sustainability: A History of Green Entrepreneurship." The book explores the phenomenon of green entrepreneurship from the nineteenth century to present day, and spans between various industries such as organic food, natural beauty, clean energy, sustainable finance and eco-tourism. It explores the motivations of green entrepreneurs and how they built their businesses, and asks if historical experience gives cause for optimism concerning whether business can save the planet.