Yoga has grown into a $6 billion business, with several successful entrepreneurs selling their own personal takes on the ancient practice. The rise in yoga’s popularity underscores a key question for Harvard Business School Professor Rohit Deshpandé: Is everything brandable, and should it be? Writer Kim Girard discusses the professor’s research on the subject in this article, which first appeared on the HBS Working Knowledge website.
The prolonged uncertainty in the global economy has transformed the curriculum of management education, says Prof Rohit Deshpande, Sebastin S. Kresge Professor of Marketing, Harvard Business School. In an interview to Rica Bhattacharyya, he talks on the new wave in global management studies, ethics in the B-school curriculum, and challenges in leadership positions.
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