Beginning in the late 1970s, Mr. Weil and major Swiss watchmakers like Nicolas G. Hayek, founder of the Swatch Group, sought to reposition them as paragons of haute fashion — “an emotional product, carrying a message about the authenticity, uniqueness and excellence of the wearer,” said Ryan L. Raffaelli.
In a bleak year for music sales, vinyl was a rare bright spot. Sales of vinyl LPs shot up 33 percent, to 6.1 million albums, the highest level since SoundScan started counting in 1991.
Out with the old, in with the new! That’s the natural path of innovation. Every once in a while, though, an old technology rises from the ashes and finds new life: a re-emergence. Ryan Raffaelli explains how the Swiss watch industry saved itself by reinventing its identity — and how other industries can do the same.
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Ryan L. Raffaelli
Division of Faculty & Research
Harvard Business SchoolSoldiers Field
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