Faculty & Research
Faculty & Research
2
Results
- November 2011 (Revised January 2014)
- Teaching Material
FIJI Water: Carbon Negative?
By: Michael W. Toffel and Francesca Gino
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- June 2011 (Revised December 2013)
- Cases with Notes
FIJI Water: Carbon Negative?
By: Francesca Gino, Michael W. Toffel and Stephanie van Sice
Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon Negative campaign that would offset more greenhouse gas emissions than were released by the...
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