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Scott Cook

Multiple Cases:
> See HBS Publishing

Scott Cook, MBA '76

Intuit



Videos

Complete Interview
1 hr. 2 min. 33 sec.

The Early Years
2 min. 4 sec.

The HBS Experience
1 min. 3 sec.

Early Career
3 min. 3 sec.

Finding The Opportunity
50 min. 23 sec.

Summary Reflections
5 min. 4 sec.

Highlights

Consumer testing and software
1 min. 50 sec.

The Quicken strategy
1 min. 36 sec.

Time of opportunity
1 min. 47 sec.

On the brink
1 min. 24 sec.

Fighting Microsoft
1 min. 47 sec.

Teaching entrepreneurship
1 min. 52 sec.

Bill Campbell becomes CEO
1 min. 3 sec.

Looking at the future
45 sec.

Win through honesty
1 min.