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Frank Batten

Book:
> The Weather Channel: The Improbable Rise of a Media Phenomenon

Article:
> Out of the Blue
Harvard Business Review

Frank Batten, MBA '52

Landmark Communications/Weather Channel



Videos

Complete Interview
1 hr.

The Early Years
3 min. 33 sec.

Early Career
8 min. 16 sec.

Finding The Opportunity
39 min. 39 sec.

Summary Reflections
7 min. 58 sec.

Highlights

Early Influences
1 min. 16 sec.

Running A Newspaper
2 min. 48 sec.

Expanding to Cable
3 min. 02 sec.

The Weather Channel
2 min. 15 sec.

Weathering Hard Times
1 min. 53 sec.

Expanding Into The Internet
1 min. 32 sec.

Employees As Stockholders
1 min. 22 sec.

Creating a Culture
1 min. 23 sec.

Being a Private Company
1 min. 24 sec.

Succession
1 min. 26 sec.

Encouraging Innovation
1 min. 52 sec.

Providing A Public Service
55 sec.

Giving Back
1 min. 10 sec.

Built To Last
1 min. 9 sec.

Stay Loose
49 sec.

Definition of Success
1 min. 5 sec.