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Erling Lorentzen (Aracruz), HBS 1948, was a leader of the underground resistance against German occupation forces in his native Norway during World War II. That experience brought him to HBS. He then joined the family business in Norway, but decided to strike out on his own to Brazil, where his family had shipping lines. Soon he saw an opportunity for a new business. His idea was to create eucalyptus forests in a deforested but fertile area of Brazil's interior and to then turn the trees into pulp for paper. Erling established a first-class research center in Aracruz to study eucalyptus plants. That research has paid off: the plants in his forests now grow from saplings to soaring trees in just seven years. And to manufacture the pulp, Erling also built what is today the world's largest pulp mill-Aracruz Cellulose SA. Erling described his experiences during a video interview at his office in Rio de Janeiro in March 2000.