“I appreciate being able to stay connected with the trends in statistics and economics, while taking on the perspective of the firm and working on better understanding competitive marketing strategies in new industries.
Through my coursework in college and graduate school I discovered how mathematics and statistics can be relevant outside of science and engineering. In particular, the applications of quantitative techniques to capture psychological decision processes and optimize management strategy motivated my interest in doctoral studies in business. I knew of the academic reputation of the Cambridge and Boston schools, and felt excited about the prospect of engaging in such an environment. The breadth of faculty interests at HBS led me to apply.
My Research Interests
I study industrial organization in markets heavily influenced by electronic commerce and new media innovations. My recent projects explore the implications of price-coordination strategies in multichannel retail and spillover effects in search and display advertising.
The Marketing Program
The program emphasizes a balance of theoretical rigor and practical relevance in research. The courses offered at HBS, Harvard, and neighboring schools present an opportunity to develop a unique skill set in empirical methods and analytical modeling techniques. Conferences that take place throughout the year at HBS and nearby provide a platform for discovering interesting research topics and bridging consumer behavior and industrial economics theory with practical research. I appreciate being able to stay connected with the trends in statistics and economics, while taking on the perspective of the firm and working on better understanding competitive marketing strategies in new industries.
The HBS Experience
HBS provides students with an opportunity to interface with faculty and classmates from a diverse range of academic and business environments. I appreciate the ease of access to a broad network of academic scholars, industry practitioners, and potential data sources. My fellow first year doctoral students also contribute greatly to my experience, both in and out of the classroom.