“The professors at HBS are approachable and friendly. They are willing to meet with you, discuss your research ideas, and provide valuable feedback and access to additional resources.”
I was born in Korea and moved to India where I went to middle and high school. I majored in Mathematics and Economics at Duke and came to Harvard to earn a master’s degree in Statistics. During that summer, I had a chance to intern as a marketing data analytics at the startup. My role was to analyze advertising, search and sales data, and to suggest marketing strategies to improve sales. This marketing internship really motivated me to think about fundamentals of daily marketing activities and to come up with marketing questions. For instance, understanding why and how consumers make decisions is a first step for firms in deciding which products to market, when to market, and how (which channels) to market based on consumer demand. Then I realized that I could attempt to answer these interesting questions using the skills and techniques that I developed throughout my undergraduate and graduate studies. So here I am studying marketing at HBS – a creative, entrepreneurial, and intellectual community filled with prominent faculty and unlimited resources.
I am broadly interested in microeconomics and industrial organization in markets. In particular, I would like to analyze consumer demand, firms’ pricing decision and their entry/exit over time. I am currently working on pricing changes in response to international policy in airline industry.
The Marketing program here is unique. It highlights practical research relevant to the real business world. I’ve had the opportunity to take econometrics and industrial organizations classes and attend seminars from the Economics department across the river at Harvard. Discussions during seminars and classes help pin down research topics and lead to interesting and relevant research questions. I’m part of a collaborative and inspiring group of doctoral students in the Marketing unit. As colleagues, they bring in different perspectives about research and widen my view; as friends, we’ve formed caring personal relationships and encourage each other.
The HBS Experience
The professors at HBS are approachable and friendly. They are willing to meet with you, discuss your research ideas, and provide valuable feedback and access to additional resources. Baker Library provides research services and it’s easy to get access to academic journals and data sources. They were immensely helpful last summer when I needed to work with a company to obtain data. Having an office space in the unit allows me to constantly interact with faculty and fellow students. HBS is a place that wants doctoral students to succeed, and helps make it happen by providing any necessary support.
I would like to work as a marketing professor at a research institution where I could flourish as an academic researcher. With that goal in mind, I first hope to develop a strong foundation and technical skills here at HBS.
Advice for prospective doctoral students
Know what resources and support are available to you and reach out if you need them. You will realize that there is far more than you expected. For instance, the data that you spent a week searching on your own may be available to you in a few hours from a research librarian or the research service center. Also, having an engaging community is so essential in your Doctoral journey. You will spend at least five years with these faculty and colleagues, so having inspiring interactions and getting valuable feedback are as important as doing the research on your own!