Doctoral Seminar in Consumer Behavior
Anat Keinan and Jason Riis
HBS 4630
This course will provide a research overview of the field of consumer behavior and consumer decision making. Drawing principally from research papers from the fields of economics, psychology, and sociology, the course will cover topics including preferences, persuasion, learning, and decision making. Students will be expected to prepare the readings, critically critique the research, and actively participate in discussions. An exploratory research paper will be required for completion of the course.
