Interviews

Carlos Wizard Martins explains how he was able to successfully grow and globalize his English-language teaching business Grupo Multi, which was eventually sold to Pearson PLC for $720 million in 2013. Based on his Speak English Within 24 Hours claim, Wizard segmented the customer market by developing a customized language teaching methodology which motivated executives and other students, while pursuing a unique franchising strategy which enabled the growth of the business both inside and beyond Brazil. The interview provides a compelling example of how a highly motivated business leader, who had begun learning English as a child with Mormon missionaries and who as a young man worked as a waiter in New Jersey, took advantage of Brazil’s opening to the global economy from the 1990s.

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