Field Course: Product Management 102
Course Number 6702
Professor Thomas Eisenmann
Teaching Fellow Suzanne Livingston
Winter; Q3Q4; 3 credits
Weekly early-evening two hour sessions
Enrollment limited to 45 by application
Product Management 102 (PM 102) is Winter Term extension of the Fall Term field course Product Management 101 (HBS course 6701; PM101/102 syllabus here). Like PM 101, PM 102 is a project-based course that uses a learning-by-doing approach; none of PM 102’s sessions will entail case discussion.
PM 102 will hone skills relevant during a new software application’s development and launch phases. Working in teams of two or three, PM102 students will select, hire and then supervise developers who will build their application.
During development, students will answer developers’ questions about product requirements; conduct usability tests to ensure that the application being built will meet users’ needs; and track developers’ progress, revising priorities as appropriate. Following their product’s launch, students will then: 1) identify bugs and determine which should be fixed first; 2) monitor early usage, collecting and interpreting data needed to prioritize additional features; and 3) iterate through another development cycle to improve the product. In parallel with these development tasks, students will conceive and implement a marketing plan for their product launch.
PM 102’s weekly sessions will focus on building skills required during a software application’s development and launch phases, for example: how to select and supervise a developer; how to conduct usability tests; how to structure SQL queries and use analytics software; how to manage an AdWords campaign; how to design and implement an A/B test. In addition to skill-building workshops often led by outside experts, PM 102’s sessions will feature intensive peer-to-peer feedback on project work-in-progress.
Deliverables for PM 102 will include: 1) a cost budget, with ongoing tracking of actual spending against budget; 2) a detailed launch/marketing plan; 3) weekly “snippets” briefly summarizing team progress; and 4) a blog post reflecting on lessons learned from the course. Students will regularly present work-in-progress during class sessions.
All students who successfully complete PM 101 are automatically eligible to enroll in PM 102; they can simply email Prof. Eisenmann by January 18 with their request to continue and do not need to complete the application described below. Subject to an assessment of students’ fit with skill and project requirements, some students who did not take PM 101 will be enrolled in PM 102 by application. Most such students will join existing PM101 project teams. Please note that due to budget constraints, applications cannot be accepted for new projects that would require a subsidy from the course to pay software developers.
Applications, to be reviewed by Prof. Eisenmann, must be submitted by January 9, through this form, which also provides more detail on selection criteria. Applicants will be informed of enrollment decisions on or before January 18, that is, before add-drop period commences. Successful applicants will be asked to commit to the course by January 22; those that do will be enrolled. These students will then use the Add/Drop process as needed to adjust other credits for the term.