Managing Service Operations
Course Number 2120
Assistant Professor Ryan Buell
Fall; Q1Q2; 3 credits
Service organizations are complex and diverse, and they continue to grow in prominence. They account for 63% of the global economy, 80% of the U.S. GDP, and 86% of the jobs taken by last year's graduating class of Harvard Business School MBAs.
Managing Service Operations (MSO) teaches students how to effectively design, manage, and improve service organizations. Students will learn:
- How to create distinctive and sustainable service strategies,
- How to execute service models that enable customers, employees, and owners to simultaneously thrive,
- How to productively leverage data and analytics, and;
- How to adapt to evolving customer needs and changing competitive landscapes.
A general management course, MSO resides at the intersection of strategy, marketing, and operations. It draws upon cutting-edge research and field examples from a broad array of industries, including financial services, government, healthcare, hospitality, professional services, restaurants, retail, and transportation. The course is useful for students planning to work in, advise, or invest in service organizations.