How do we define success? > Disseminating knowledge
Lorsch on HBR
Transcript
The Harvard Business Review was in that early strategy document we put together. When was that? In the '70s, maybe. Anyway, we put that document together, and the Harvard Business Review was in there, and it was a means to disseminate knowledge to the business community. And I always viewed it that way.
You know, when we were doing the work on contingency theory, and we wrote Organization and Environment, Paul immediately came up with some idea about a Harvard Business Review article that was to be called New Management Job: The Integrator. I can still remember it. I mean, it was very specific, but nevertheless, it was a way of saying that we can communicate these ideas to managers in a way which they will find useful, and which is reflective in practices with which they're already familiar.