- Country Manager, WPP (Advertising)
Born Lahore, India, 1942. MA English, St. Stephens College, Delhi University (1964).
“I think the uniqueness of India lies in its diversity … But then we don’t look at it [this diversity] as a barrier. We see that as an opportunity…”
How does a brand become an icon and who are the people behind this magic? This interview concerns one of these magicians – Ranjan Kapur, the man who spent fifty years in the advertising industry and led one of the largest advertising agencies, Ogilvy and Mather, in India. Kapur describes his personal journey over these decades and highlights the dramatic changes in the advertising industry with the opening of Indian economy in the 1990s and the rise of digital technology. Kapur shares his personal experiences of working in three different countries - India, Singapore and the United States, his successes and failures, his experience of turning around a company, his views on global branding, and his reflection on work-life balance.