Kenya

Eva Muraya 

  • Group CEO, Brand Strategy and Design Ltd (Advertising and Marketing)
Born 1967. BA, United States International University, Nairobi; Advanced Management Program, joint IESE and Strathmore University.
“It’s really up to the leadership of the business to define the moral code. At Color Creations, and, in the other businesses that I have set up since, we do not engage in corruption, period.”

Video Clips

Muraya describes how she shared her vision with all the staff of her company and made them feel invested in decision-making.

Muraya describes the need for patience when building a business; one must put in the resources for training and benefits for employees in order to have a successful company.

 Full-length video (accessible to holders of a valid Harvard ID)

Transcript

Eva Muraya describes the inception and development of her successful screen printing and embroidery business in Kenya, which she funded with her own savings, as well as her later forays into the branding, marketing, and public relations fields. She describes her responses to the challenges of accessing capital, high interest rates, and institutional turbulence, especially the political, economic, and humanitarian crisis in 2007. Muraya is particularly revealing about challenges of being a female entrepreneur in Kenya, and discusses in detail the work she and others have done to create an environment more accepting of female-run companies in the country.

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Resources

  • “Eva Muraya, the Kenyan Entrepreneur With a Heart of Gold,” Konnect Africa, February 6, 2013
  • Interview with Poverty Cure Voices, http://www.povertycure.org/voices/eva-muraya/
  •  Short video file of part of this interview available at Baker Library Historical Collections, histcollref+hbs.edu. Harvard ID holders can access the video above.

  • Interview citation: "Interview with Eva Muraya, interviewed by Kalpana Jain, November 1, 2013, Creating Emerging Markets Project, Baker Library Historical Collections, Harvard Business School, http://www.hbs.edu/businesshistory/emerging-markets/."