Business History Review

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  • Autumn 2015 preview: Special issue on Multinationals

Political and Economic News in the Age of Multinationals

by Heidi J. S. Tworek

This article compares two media multinationals that supplied different genres of news, political and economic. Most media companies provided both genres, and these categories often overlapped. Still, investigating two firms founded in twentieth-century Germany shows how product differentiation affects the organization, geographical orientation, and business models of multinationals. While political news had the greatest impact when it was free and ubiquitous, economic news was most effective when it was expensive and exclusive.

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Baker Library Historical Collections

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Georges F. Doriot: Educating Leaders, Building Companies

During his forty-year tenure at Harvard Business School, the charismatic Doriot taught business and leadership in his celebrated Manufacturing course to nearly 7,000 students. Examine his career as a legendary educator, a founder of the modern venture capital industry, and a U.S. Army general during World War II.

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