Business History Review

The British dominated the world's submarine cable business over the second half of the nineteenth century, but they encountered significant challenges in the 1880s and 1890s—especially from James Scrymser, an upstart entrepreneur from New York. Scrymser exploited a strategic gap in the cable system in the Western Hemisphere and became locked in a confrontation along the west coast of South America with John Pender, the leading British cable magnate. Scrymser gained the upper hand in Chile by outmaneuvering Pender and used this victory to expand his operations with the telegraph network that linked South America, North America, and Europe. (Pages 1-27)

This article examines how the marketing and advertising of toothpaste brands evolved in the twentieth century, particularly from the 1950s to the 1980s. During these decades, the promotional strategies employed by leading toothpaste manufacturers were at odds with general developments in consumer product marketing. As branding strategies were being revolutionized by the discovery of a "Pepsi Generation," the toothpaste market was itself being transformed by a technical innovation that was to have far-reaching consequences for the marketing of leading brands. (Pages 29-60)

The idea to construct a pipeline from Suez to the Mediterranean (SUMED) was initially raised before the 1967 War. With the closure of the Suez Canal following the war, the pipeline could offer a less expensive route for Gulf oil. However, the pipeline was inaugurated only in 1977, following three wars and debilitating negotiations between Egypt and foreign institutions. This article analyzes the motives for the project as well as the reasons for the long delay in its implementation. Anticipated financial profits were a major consideration for both the governments concerned and the oil companies. Yet the project was launched only after the parties involved realized that its construction also entailed significant political advantages and after the security risks were eliminated. In recent years, SUMED and the Suez Canal have become major transportation routes for crude oil, transforming Egypt into an actor in the oil market. (Pages 61-88)