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Harvard Business Publishing has made strategic investments to extend the School’s reach to business leaders, companies, and educators. Publishing has aligned its flagship Harvard Business Review and its Higher Education and Corporate Learning groups to provide customers with a broad platform for learning.
In July 2009, the HBR Group was formed from three teams working on the magazine in its print and online versions, on other interactive content for subscribers at hbr.org, and on Harvard Business Press. Within six months, the revamped print magazine was on the newsstands, and the Web site was launched. These changes were led by publisher Joshua Macht and editor-in-chief Adi Ignatius, both veterans of TIME magazine.
The Review maintains the quality and rigor of the articles while adding more timely content and providing improved navigation through the magazine. Now the Review offers readers short articles, columns, and recurring features together with its traditional long-form pieces. On hbr.org, new interactive features enable subscribers to comment on articles and engage with others at the HBR Answer Exchange. In addition, the site gives HBS faculty a prominent venue for sharing their thought leadership in their own dedicated blog.
Version 11 of Harvard ManageMentor, the Corporate Learning Group’s online learning and support reference, has expanded its core topics and features a media-rich online environment and robust analytics. The new Harvard ManageMentor, launched at the end of the fiscal year, not only delivers instant advice to individual managers, but is designed to support learning across an enterprise. The product can be configured to focus on an organization’s key priorities, and it enables companies to integrate it into collaborative learning experiences. These changes were informed by the market and by the way work is done today.
While business educators worldwide have long used cases and other intellectual content from HBS, their ability to design courses increased greatly with the launch of the new Educators Web site by the Higher Education Group. Once educators select their course materials, the group aggregates them, offering the resulting “coursepacks” to students at a significant reduction from standard pricing. The selection is both broad and deep, including HBS cases, Review articles, and Harvard Business Press books, together with group-generated products: online simulations and courses, Brief Cases, and e-products of various kinds.